Arron Hyman

What he is building

Lesuto replaces ad spend with entrepreneur networks

Every year, small suppliers pour money into Amazon fees and Facebook ads, and that money concentrates into a handful of corporations. Lesuto flips that. Suppliers get a global network of entrepreneurs, each with their own storefront, who sell products because they benefit from every sale.

• Merchants earn

  A merchant can earn real commission on a single furniture sale. Money that used to go to ad platforms now goes to people.

• Suppliers distribute

  Verified products, AI-built storefronts, fulfillment handled. Reach without renting attention from Big Tech.

• The flywheel

  Every new entrepreneur adds distribution for every supplier. Helping people is the growth strategy.

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The path

He saw the same work repeated. Lesuto does it once.

In high school, Arron watched his father run e-commerce: the same products sent to dozens of companies, each uploading details, maintaining listings, and handling customers and accounting on their own. He pitched a better way in their living room. Then he chose school, jobs, and two earlier generations of the product on purpose: entrepreneur as a customer, engineer, support, then enterprise sales. Gen 1 and Gen 2 proved the demand. Gen 3 is Lesuto, built when the technology finally caught up.

1. 2007
   High school Arron watched his father run e-commerce: the same products sent to dozens of companies, each uploading details, maintaining listings, and handling customers and accounting on their own. He asked one question: why isn't there a single company that does that once and distributes it out? One central point instead of everyone repeating the same work. That bottleneck became the mission.
2. 2008-2014
   Eastern Washington University Studied how to build it: computer information systems, computer science, design, and web development. Bachelor of Science in Computer Information Systems.
3. 2007-2016
   Entrepreneur as a customer Lived on the other side of the table. Saw what broken tools, opaque pricing, and vendor lock-in do to real businesses.
4. 2014-2015
   Cisco Software engineer. Learned how to ship systems that have to work at scale.
5. 2015-2018
   L2 enterprise support · Zenoss Helped customers through painful enterprise software problems. That empathy is non-negotiable: Lesuto is built so people do not go through that.
6. 2016-2020
   Home Plan Marketplace · Gen 1 & Gen 2 The foundation of the tooling. In a tight niche market the team learned how people respond to technology like this, and saw clear demand for something bigger.
7. 2019-2023
   Enterprise sales · Dynatrace & AppDynamics Sold and supported mission-critical software. Learned how the world's largest companies buy, adopt, and trust platforms.
8. 2020-Present
   Lesuto Technologies · Gen 3 Once the world caught up, Arron built the enterprise platform he set out to make: social commerce, AI, and shared success. Founder and CEO.

Along the way he became nomadic, visiting 30+ countries. Travel shapes how he sees opportunity, markets, and the Foundation's work. More of that life on @lesutoandtravel.

Press

Media kit and coverage

Headshots, copy-paste bios, and press contact live on the media kit. Independent interviews will be listed there as they publish.

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